ABT Foundation Solutions

Identity and Sales Literature System

ABT Foundation Solutions is a foundation repair and basement waterproofing specialist based in Neenah, WI. Faced with an industry-wide decline in sales due to drier-than-usual weather conditions, ABT wanted to update their image to regain a competitive edge — soothing nerves and increasing sales at the same time.

We created a new identity that more effectively communicates their brand promise of doing their work correctly, and developed new sales literature system that educates customers through technical illustrations and solutions-driven copy, rather than relying on gory progress photos.

  • Agency: Ark Media Group
  • Art Direction & Design:
    Michael R Johnson
  • Copywriting: Greg Madson
  • Illustration: James Provost